Ad veteran Jim Cobb reveals how emotion science birthed “Priceless,” and how AI is scaling brand strategy today.

How do you blend sharp analytics, soulful storytelling, and the latest AI tools without losing the human touch?

In this episode of Kinwise Conversations, digital-marketing strategist and event photographer John “JK” Kornegay pulls back the curtain on the 80/20 workflow that keeps his work both efficient and unmistakably personal. JK explains how large-language models handle the repetitive 80 percent, data clean-up, keyword research, first-draft copy, so he can pour his expertise into the final 20 percent where creativity and strategic nuance shine.

Attorney Mariah Street has a powerful framework for using AI in her law practice: protect your "zone of genius." In this conversation, discover how she navigates complex ethical questions while using AI to automate administrative tasks, freeing up invaluable time for the compassionate, human-centric work of legacy planning.

How can AI support one of the most human-centric businesses imaginable? Wedding planner and entrepreneur Jen Murphy, who brings a decade of social work experience to her craft, shares how she uses AI to get "unstuck." Discover the practical ways she leverages tools like ChatGPT and Claude to sift through legal contracts, brainstorm creative solutions, and automate marketing—all to reclaim her time for what truly matters: her clients. This is a must-listen for any entrepreneur looking to embrace new technology without losing their essential personal touch.

As AI automates more of our tasks, what work is truly ours to hold? Travis Packer, a consultant who helps organizations navigate complex change, shares his journey from AI skeptic to practitioner. He offers a clear-eyed view on the practical trade-offs of using AI for system-level work, from saving dozens of hours on data analysis to the risk of creating "AI slop." Dive into a crucial conversation about the future of human endeavor, organizational strategy, and how we take care of each other through this massive technological shift.